What comes to mind when you hear the term “corporate gift”? Do you think of the abundance of promotional products you’ve received while walking by roadshows? Do you think of the hamper of coffee mugs, T-shirts, gift cards, etc. that you received when you started working at your first job? Or do you think of the little knick-knacks (pens, mouse pads, thumb drives, etc.) that are hidden in little spaces all over your room? Although promotional products are great to give out and even more fun to receive, these little gifts often end up being forgettable or in the trash can every time you spring clean.
With an excess supply for all types of demands, many businesses struggle to find success with their marketing efforts. Due to this, they end up directionless, spending too much time and money on marketing through print media and radio ads, while looking past the most economical and personal tool to market their business- corporate gifts.
Premium gift are not to be confused with corporate gift or door gift. In the world of marketing, premium gift are promotional items that are customized or personalized for the gift receiver with grand, special packaging to create a sense of exclusivity. These gifts are usually higher in terms of the price range for a lower number of receivers. Examples of these include money clips, travel accessories, cufflinks, etc.