Marketing is the backbone of every business. Marketing strategies continuously change and grow to adapt to the ever-changing times. What works for the market effectively now might not have been effective 5 years ago. Professional marketing experts say that making use of promotional materials in this day and age has proven to be one of the most effective methods so far. Reasons for this being that functional items like bags, cups, or pens can be enjoyed and useful to most. By using essential products like these, they are advertising your brand for you.